BYD has launched its battery electric vehicle (BEV) Seal in Brazil, further diversifying its product array there.

The BYD Seal went on sale in Brazil on August 30 at a starting price of 296,800 Brazilian reais, marking the first time the model has been available in Latin America. The Seal is BYD's EV model based on the e-Platform 3.0 and is the first production vehicle to feature CTB (cell to body) technology. The Seal has a WLTC range of up to 520 km and can sprint from 0 to 100 km/h in as fast as 3.8 seconds.

The BYD Seal, which initially went on sale in China on July 29, 2022, is seen as one of the strongest rivals to the Tesla Model 3.

In Brazil, the Seal is BYD's sixth model for local customers, the previous five being the Tang EV, Han EV, Yuan Plus EV, Song Plus DM-i, and Dolphin EV.

BYD is not only bringing a range of pure electric and hybrid models to the Brazilian market, but will also continue to diversify its sales and service network, with 100 stores expected to be set up by the end of this year, it said.

BYD and the Brazilian state government of Bahia jointly announced on July 4 that the Chinese NEV maker will set up the complex in Brazil with a total investment of 3 billion reais.