BYD's premium brand Yangwang has opened its first store, following the official launch of its first model last week.

Yangwang's first store is in Shanghai, located in the city's bustling business district and tourist destination, the Bund, according to information shared by the brand on Weibo.

As its first showroom store in China, the experience store on the Bund in Shanghai will be the first window for Yangwang's products, technologies and services to reach customers, it said.

The store will mainly provide sales and product experience services to customers, and will also regularly organize brand events, test drives and technology sharing activities for users and car enthusiasts.

Unlike the dealer sales model used by Shenzhen-based BYD, Yangwang will adopt the direct sales model currently used by major new car-making powerhouses.

Yangwang's sales channels will include showroom stores and center stores, it said.

Yangwang's showroom stores will be located in carefully selected urban business districts, offering sales and product experience services, as well as organizing regular user activities. The Shanghai store falls into this category.

Its center stores will offer more functions including brand experience, sales, delivery, and after-sales service. Some such stores will also have an extreme technology experience area to facilitate customers to experience the extreme performance of the Yangwang U8.

Yangwang stores in several other cities, including Beijing, Hangzhou, Chengdu and Xi'an, will open in October. More than 70 of the brand's stores are under construction, with the first center store set to open in Beijing.

Within this year, Yangwang will open more than 90 directly-managed stores in more than 40 cities in China, covering first-tier and major second-tier cities.