From January to August 2024, FAW China saw exceptional growth in its overseas markets, exporting 86,000 vehicles, which is a 71% increase compared to last year and a new all-time high.
The Hongqi brand is now present in 28 countries and regions across Europe, the Middle East, and Southeast Asia, with 128 stores. This year, Hongqi accelerated its expansion into high-potential markets, officially entering Germany and France. Significant achievements include a partnership with Vogue in February, making Hongqi an official partner alongside Rolls-Royce and Audi. In June, Hongqi delivered the full-size electric SUV E-HS9 to Frankfurt Airport, where it now serves as a VIP vehicle alongside top luxury brands. In July, Hongqi showcased models like the EH7, EHS7, and E-HS9 at the Goodwood Festival of Speed, capturing the attention and interest of European car enthusiasts.
Hongqi has also been active in major international events. During the Paris Olympics, Hongqi E-HS9 was the official vehicle for the Chinese national team. Additionally, at the China-Africa Cooperation Forum Summit, Hongqi provided 620 vehicles, including the new Hongqi H9, Hongqi HQ9, and Hongqi Guoyue, demonstrating the brand's strength.
The Bestune brand is also expanding its overseas channels. This year, it added 9 new overseas agents, 13 new dealerships, and upgraded 28 existing ones. It achieved significant sales growth for new energy products in the Middle East, Latin America, and Eastern Europe. Bestune targeted developing countries with models like the T77 priced under 100,000 RMB and began bulk exports of the Bestune NAT and Little Pony, diversifying its export vehicle lineup and energy types.
The Jiefang brand has exported products to over 80 countries and regions in Southeast Asia, the Middle East, Latin America, Africa, and Eastern Europe. It has more than 100 core dealers and over 200 service providers in over 40 countries. In July, Jiefang signed a memorandum of understanding with a prominent logistics group in Indonesia for an order of 1,200 heavy trucks. Since the partnership started in 2022, Jiefang has been responsive to customer needs, offering high-quality products, financial services, and after-sales support. So far, 600 JH6 trucks have been successfully delivered. With the acceleration of its global strategy, Jiefang is expected to further improve profitability and continue driving growth in exports.
Under the Belt and Road Initiative, FAW China is working to become a world-class company by actively expanding its three self-owned brands—Hongqi, Jiefang, and Bestune—into international markets. The company's operations now cover 87 countries and regions across Europe, Africa, Southeast Asia, the Middle East, and Latin America, with over 160 overseas agents and 21 overseas assembly plants in countries like South Africa, Tanzania, and Mexico. With its leading design and manufacturing expertise, FAW China is gaining increasing recognition and popularity among international customers.
