On September 10th, the 2024 Kanter BrandZ China Gala Event was held in Shanghai, attracting over 1,000 brand builders, financial executives, and top-tier media worldwide. As a leader in global expansion among Chinese automakers, Chery was recognized as the "Pioneering Chinese Global Brand" in the automotive sector, underscoring its prominence in the global automotive industry.
It is understood that the 2024 Kanter BrandZ China Gala Event aims to recognize brands that have performed outstandingly in various industries under the background of globalization. The "Pioneering Chinese Global Brand" spans six industry sectors, with only one brand honored per sector.
Under the trend of globalization, more and more Chinese brands are accelerating their expansion into overseas markets. At this event, Chery, as the only award-winning automobile brand, not only demonstrated its profound accumulation and outstanding achievements in the global market but also became a new benchmark for Chinese automobile brands to go global. Kanter BrandZ evaluated Chery's sustained growth and innovation performance worldwide and finally awarded it the "Pioneering Chinese Global Brand," which fully affirmed Chery's globalization strategy and high-quality products.
Chery's commitment to the global market has led to the export of products to more than 80 countries and regions, with double-digit growth in sales. Supported by its global R&D centers and localized market strategies, Chery has earned trust and praise from consumers worldwide, establishing a new image for Chinese automotive brands on the international stage.
Behind this award is Chery's continuous investment in technological innovation and product R&D. Chery has established eight R&D centers and more than 300 laboratories around the world to provide the most suitable high-quality solutions for users in different countries and regions. Whether in the high-altitude regions of South America, the rainy climates of Southeast Asia, or the hot Middle Eastern, Chery's products demonstrate exceptional adaptability and reliability, meeting the diverse needs of global consumers.
As a driving force in globalization, Chery has not only pushed for product innovation but also implemented deep localization strategies in each market. Through establishing localized manufacturing, R&D, and sales networks, Chery ensures that its products and services closely align with local market demands. This globalization strategy has helped Chery succeed in overseas markets and boosted the international influence of Chinese automotive brands.
Chery's overseas exports have accounted for nearly 50% of its total sales, maintaining its position as China's top passenger car exporter for 21 consecutive years. Globally, Chery follows the "Three Development" strategy, which involves deep customization in regulations, product adaptability, and competitiveness to deliver models that meet varying market needs, including both new energy vehicles and traditional ICEs. With this flexible and diverse product strategy, Chery has won wide recognition in the international market.
In addition to ongoing product and technology innovation, Chery actively fulfills its corporate social responsibilities, practicing the global concept of "In somewhere, For somewhere." Across each market, Chery contributes to local economic development through localized operations and talent development. It has been recognized five times as one of the "Top 20 Best Overseas Image Enterprises" and has ranked top spot in the automotive category of Google x Kantar BrandZ Top 50 Chinese Global Brand Builders 2024.
The "Pioneering Chinese Global Brand" is not only a recognition of Chery's past global achievements but also an expectation that it continues to lead the development of the global automotive industry. Looking ahead, Chery continues to implement its globalization strategy, and through technological innovation and product upgrades, it continuously enhances the influence and competitiveness of Chinese auto brands in the global market and brings better mobility experience to global consumers.
