Recently, GAC AION held a grand launch event for its AlON Y Plus model at the GAC showroom in Doha. The event was attended by key figures, including Antonie Barthes, Vice President of Al-Futtaim Group; Carlos Montenegro, President of Major Clients; Marco Melani, Regional President of the Automotive Business; and Xizhongmin, Deputy General Manager of GAC AION. Additionally, five major media outlets from Qatar, 41 influential opinion leaders, and 36 representatives from major clients and rental companies were present.
As the global push for renewable energy continues, governments around the world are introducing policies to accelerate energy transformation and reduce carbon emissions. The adoption of electric vehicles (EVs) is seen as a crucial step in this transition. The Qatari government has set a target in its "2030 National Vision" to replace all conventional cars with electric vehicles by 2030. Against this backdrop, GAC AION launched its brand in Qatar and introduced the AION Y Plus model, revitalizing the local electric vehicle market and promoting greener transportation solutions.
At the event, Marco Melani stated, "Tonight, we officially launch the AION brand and its first new energy model—the stylish and practical AION Y Plus. Qatar's electrification process is accelerating, and with the introduction of the AION brand, we will expand our electric product lineup further, bringing models like the Haobo HT, Haobo GT, and Haobo SSR to market to meet the diverse needs of Qatari consumers."
Xizhongmin shared the development history of the AION brand and future vehicle plans, showcasing the brand's confidence and innovation in the international market. He emphasized, "GAC AION adheres to the 'Sustainable Leadership' strategy, achieving full-stack in-house research and development for EVs and intelligent connected vehicles. We have built a strong technological moat with a competitive lineup of cars, SUVs, and supercars. We are honored to bring the best-selling Chinese smart electric SUV, the AION Y Plus, to Qatar, hoping it will lead a new trend with its perfect blend of style and technology."
The launch event featured a unique laser vocal and automotive performance show, highlighting the young, trendy, and innovative spirit of the AION Y Plus. Product pricing analyst Mark Miranda provided attendees with detailed insights into the AION Y Plus's performance features and technological advantages.
As GAC's first all-electric SUV in Qatar, the AION Y Plus combines innovation, intelligence, uniqueness, and safety. With its stylish design, spacious interior, smart technology, and excellent range, it offers Qatari consumers a new green travel experience. Attendees praised the AION Y Plus after experiencing it firsthand, demonstrating its significant potential in the Qatari market.
This launch event for the AION brand and the AION Y Plus not only showcased GAC's innovations in the new energy sector but also highlighted the brand's commitment to the Qatari market. In the future, GAC will continue to drive technological innovation and product upgrades, providing diverse and high-quality green travel solutions for consumers in Qatar and around the world. The brand aims to build trust through great products, win goodwill through excellent service, and establish a reliable reputation.