On October 14th, Leapmotor unveiled the brand-new B10, the first model in its B series, alongside the C16, C10, and T03 at the Paris Motor Show. Despite the challenges, Leapmotor remains committed to its global expansion strategy, garnering widespread attention and praise from international media.

New York Times

At the event, the displays that drew some of the biggest crowds were those from the likes of BYD, Leapmotor and Xpeng, which cliamed how the speed of their technological advances — including the use of artificial intelligence — would help them compete with, or even surpass, their European rivals in the electric vehicle revolution.

This is the Leapmotor B10: it is set to compete with the Renault Scenic E-Tech, Peugeot E-3008, and Ford Explorer. The B10 serves as Leapmotor's Trojan horse for conquering the European market.

In addition to range and residual value concerns, the high price of electric cars is still a decisive factor for many. A new joint venture between Stellantis and the Chinese electric car manufacturer Leapmotor is now set to remedy this situation.

Nine Chinese brands including BYD and Leapmotor are unveiling their latest models at this year's event, according to Paris auto show CEO Serge Gachot. Leapmotor (9863.HK), opens new tab said on Monday it aimed to have 500 points of sale in Europe by the end of 2025.

Despite the EU's decision to impose high anti-subsidy tariffs, many Chinese car companies, such as BYD, Leapmotor and Hongqi, are actively participating in the show with new products and new technologies. This contrast is thought-provoking. It demonstrates that protectionism has not shaken the determination of Chinese auto companies to explore the European market, nor can it stop the global auto industry's pursuit for cooperation and innovation.