On October 9, GWM officially launched the HAVAL H6 HEV in Malaysia. This follows the assembly of the first locally made HAVAL H6 HEV on September 25 and marks an important milestone for GWM in the Malaysian market, as well as in its global strategy. The launch event was attended by guests from the Chinese Embassy in Malaysia, the Ministry of International Trade and Industry, the Malaysian Automotive Robotics and IOT Research Institute, and partners from EPMB, along with nearly a hundred media representatives, influencers, and first-time owners.
The HAVAL H6 HEV, assembled at a local factory in Malaysia, is a new energy vehicle that prioritizes safety, comfort, and low fuel consumption. Its modern design and advanced features offer users a top-notch driving experience while ensuring efficiency and comfort. During the event, the first batch of HAVAL H6 HEV vehicles was officially delivered to their new owners.Yang Weiqi, Vice President of GWM International, stated, "We are not just shipping cars to Malaysia; we are building local production with our partner EPMB. From our base in China, we are implementing the ‘New Four Modernizations’ in the international market: Locally Built, Locally Operated, Globally Cultivated, and Integrated Supply Chain."
The HAVAL H6 HEV is the fourth product launched in Malaysia, following the ORA 03, ORA 07, and TANK 300, and is the first locally assembled model. This shows GWM's commitment to a "multi-category, multi-power, multi-level" product strategy in Malaysia. The company aims to strengthen its presence in the Malaysian market, offering consumers more choices and services. GWM Malaysia has also launched its first "GWM FAMILY DAY" event, allowing users to experience the full range of GWM products while enjoying a fun weekend together.
Looking ahead, GWM will continue to focus on the transportation needs of its users, delivering surprises and bringing more high-quality products to Malaysia as it grows alongside the Malaysian automotive market.