On October 9, GWM Mexico celebrated its one-year anniversary in Mexico City, under the theme “Working Together for a Better Future.” The event saw the launch of the TANK 500, GWM’s flagship luxury off-road SUV, and introduced an exclusive “experience officer” program for the model. GWM also kicked off an anniversary car-buying carnival, offering enhanced purchase benefits and discounts to attendees. Over 400 participants, including GWM dealers, financial and insurance partners, media, and user representatives, joined the event, marking a significant milestone for the brand in Mexico.

A Year of Growth: Gaining the Trust of 10,000 Mexican Users

Since its entry into the Mexican market in September 2023, GWM has rapidly established itself with five best-selling models: the HAVAL H6, HAVAL, ORA 03, TANK 300, and POER pickup truck. Featuring fuel-efficient, hybrid, and electric options, all models meet five-star safety standards and have gained the trust of over 10,000 users across Mexico. At the celebration, GWM invited user representatives to the stage, where they shared positive experiences, highlighting fuel efficiency, comfort, and versatility. The POER pickup, for example, has proven popular for both commercial use and family outings.

GWM has expanded its sales network, establishing over 50 outlets across Mexico, covering 80% of core regions. With a focus on the customer experience, GWM has introduced the “House of Tomorrow” concept in dealerships, creating a modern, engaging atmosphere for buyers.

Enhanced Service for Mexican Users

GWM’s commitment to after-sales service is a priority. Partnering with BBVA Bank and global logistics provider DHL, GWM aims to improve service throughout the entire ownership experience, from financing to insurance. Additionally, GWM has set up a local parts warehouse stocking over 7,000 components, ensuring quick access to parts and repair services to maximize customer satisfaction.

TANK 500 Launch: Luxury Meets Off-Road Performance

The debut of the TANK 500 was the highlight of the celebration. As a high-end off-road SUV, the TANK 500 combines rugged performance with luxury, catering to Mexico’s off-road enthusiasts. Equipped with a powerful 3.0T V6 engine and a nine-speed automatic transmission, the TANK 500 is designed to tackle diverse terrains with ease. Its intelligent all-terrain system supports multiple driving modes for an optimal driving experience both on and off the road.

The TANK 500 also emphasizes comfort and high-end features, offering premium materials, spacious interiors, and advanced safety technology. Key highlights include a panoramic sunroof, intelligent driver-assistance features, and 360-degree panoramic imaging, all of which add to the model’s appeal among luxury SUV buyers in Mexico.

GWM’s experience officer program for the TANK 500 was also introduced at the event, allowing representatives from sports, banking, entertainment, and other industries to test the vehicle and share their insights.

Celebrating with Full Lineup Showcases and Long-Term Commitment to Mexico

Beyond the TANK 500, GWM’s full product lineup was on display, including urban and off-road exhibition zones that showcased both style and performance. The urban zone highlighted the sleek HAVAL H6, HAVAL, and ORA 03 models, while the off-road section featured rugged modified versions of the TANK 300 and POER, reinforcing GWM’s dual focus on luxury and off-road capability.

At the event, GWM held a meeting with Mexican dealers to underscore its long-term commitment to the market. Partners expressed optimism about the brand’s trajectory and reaffirmed their support for GWM’s ongoing growth in Mexico.

Yao Bin, GWM’s country manager for Mexico, emphasized the company’s dedication to quality and safety. With a 27-year history in global markets and over 14 million users worldwide, GWM remains focused on bringing diverse and innovative vehicle options to Mexican consumers as part of its global expansion strategy. Through continued investment, GWM aims to meet the diverse needs of Mexican drivers with quality products and responsive service.