Beijing Auto (BAIC) recently launched its BJ30 SUV in Doha, Qatar. Previously, the BJ30 had successfully debuted in Egypt and appeared at the Jeddah Auto Show. This launch marks another important step in BAIC’s expansion in the Middle Eastern market. The event in Doha drew over 300 guests, including industry leaders, social media influencers, and key business partners.

Setting New Standards in Hybrid SUVs

The BJ30, a hybrid urban SUV with light off-road capabilities, quickly captured attention with its powerful performance, spacious interior, advanced tech features, and class-leading off-road capabilities. Nasser Al Rabban, President of Future Motors in Qatar, praised the BJ30, noting, “The BJ30 meets the demand here for hybrid off-road vehicles and sets a new standard for the market, offering an exceptional experience for Qatari drivers.”

Accelerating Growth Across the Region

BAIC is committed to bringing high-quality vehicles to the Middle Eastern market. With recent launches of models like the U5 PLUS, Magic Cube, New X7, and BJ30, BAIC’s market share in the region is steadily growing, along with its brand influence. BAIC President Song Wei highlighted the BJ30’s Qatar launch as a key milestone, signaling BAIC’s deeper expansion across the Middle East.

Driving Global Expansion Amid Shifts to New Energy

As the Middle East accelerates its shift toward clean energy goals, Beijing Auto (BAIC) sees new opportunities for growth. Looking ahead, BAIC plans to work closely with partners to introduce the BJ30 and other hybrid SUVs to more countries in the region, further strengthening its market presence and supporting its global growth strategy. BAIC is transitioning from “product exports” to a comprehensive global strategy, driven by ongoing innovation and a commitment to advancing global progress.