On November 18, 2024, Farizon hosted a brand launch and Super VAN unveiling event in Belgrade, Serbia's capital. The event welcomed approximately 200 guests, including media representatives, key clients, and dealers from across the Balkan region. This milestone marked Farizon’s inaugural entry into the European market, representing a significant leap for the leading Chinese new energy commercial vehicle brand toward global expansion.During the event, Farizon officially launched its Super VAN alongside the debut of the Star V6E. These two fully electric vans showcase cutting-edge technology, modern design, and outstanding performance, perfectly catering to the growing demand in Serbia’s market.

China's Ambassador to Serbia, Mr. Li Ming, attended the event and test-drove both models. He underscored China’s leadership in the new energy vehicle industry, attributing it to advanced technology and a robust supply chain. Ambassador Li highlighted how these strengths enable greater choice for global consumers while promoting sustainable development. He also expressed optimism for enhanced collaboration between Chinese and Serbian businesses in the new energy sector, aiming to deepen their strategic partnership and shared vision for the future.

Aleksandra Đurđević, General Manager of Delta Auto Group and Vice President of Delta Holding, Farizon’s partner in Serbia, commended the brand’s commitment to sustainability, innovation, and reliability. “Farizon’s values align seamlessly with our vision,” she remarked. “We are excited to collaborate in delivering superior products and services to our customers and shaping a greener, smarter future.” She further noted that the introduction of Farizon and its Super VAN reinforces Belgrade’s position as a regional innovation hub in anticipation of the 2027 World Expo. Farizon’s first showroom in Serbia is expected to open by the end of the year, offering premium products and services to customers in Serbia and beyond.

The success of this event marks only the beginning of Farizon’s ambitious European journey. Starting in early 2025, the Super VAN will launch across Europe, supported by collaborations with partners to advance green transportation and accelerate the transition to sustainable mobility in the region.