Strong November Performance: FAW Toyota achieved impressive sales in November 2024, delivering approximately 90,000 vehicles. This marks a 38% year-on-year increase and an 18% month-on-month growth, setting new records for both single-month and November sales. Key models that drove this success include:
New Granvia: Surpassed 10,000 units, a 35% increase from the previous month.
RAV4: Sold over 20,000 units, growing 22% month-on-month.
Corolla Family (including Corolla Cross): Total sales reached 31,525 units, with nearly 20,000 from Corolla Cross alone.
Cumulative Sales Exceed 700,000: As of November, FAW Toyota’s total sales in 2024 have surpassed 700,000 vehicles. Of these, hybrid models featuring the “Intelligent Electric Hybrid (IEH)” system accounted for 289,000 units, a 30% year-on-year increase, representing 41% of total sales. SUVs remain a stronghold, with over 400,000 units sold, making up 57% of total sales.
Innovation Driving Growth: FAW Toyota’s success is supported by continuous advancements in technology. Its "IT'S TiME 2.0" hybrid brand integrates cutting-edge systems like the three-stage hybrid, Toyota Pilot advanced driving features, and Toyota Space smart interiors, enhancing safety and user experience. Updates to premium models like the Crown family and the Prado have further strengthened the brand’s high-end image.
Quality and Service Excellence: FAW Toyota maintains its reputation for durability and reliability, with its vehicles consistently ranking high for resale value. On the service side, it uses digital tools to deliver seamless customer experiences across the ownership lifecycle. In 2024, FAW Toyota was once again named the top-ranked brand in sales and after-sales satisfaction among fuel vehicle users in China.
Closing in on Year-End Target: With just one month left, FAW Toyota is on track to achieve its 800,000-unit annual sales goal. Backed by its strong product lineup, advanced technology, and excellent customer service, the company is confident in sustaining growth and meeting the evolving needs of its customers while contributing to the sustainable development of China’s auto industry.