FAW Group kicked off 2025 with strong momentum, delivering 260,000 vehicles in January. NEV sales grew 18% year-over-year. The company’s in-house brands—Hongqi, Jiefang, and Bestune—showed solid growth, while its joint ventures, FAW-Volkswagen and FAW Toyota, also performed well. This multi-brand strategy positions FAW for a promising year ahead.

Hongqi: Strong Growth and Strategic Focus

Hongqi sold 43,011 vehicles in January, up 7.3% year-over-year, reaching a record market share. In 2025, the brand will focus on a customer-first approach, reinforcing its leadership in traditional fuel-powered vehicles while accelerating its hybrid transition. Hongqi also plans to refine its NEV strategy, strengthen its premium Golden Sunflower lineup, and enhance service quality.

Bestune: Expanding in the NEV Market

Bestune sold 13,655 vehicles in January, a 34% increase from last year. NEV sales hit 10,005 units, making up over 73% of total sales. With 2025 marking the launch of its new Yueyi lineup, Bestune aims to refine its market positioning and promote the theme of "Enjoying Life, Enjoying Travel" to boost brand awareness and expand its NEV footprint.

FAW-Volkswagen: Scaling Up Innovation

FAW-Volkswagen reported 140,400 retail sales in January, with strong fuel vehicle performance. Audi also achieved year-over-year growth. In 2025, FAW-Volkswagen plans to drive innovation across products, technology, operations, and marketing. The company will stabilize its fuel vehicle business, accelerate electrification, and explore overseas markets. Over the next 20 months, Volkswagen, Audi, and Jetta will launch 19 new models, backed by seven R&D centers and an annual R&D budget exceeding 18 billion yuan.

FAW Toyota: Driving Market Growth

FAW Toyota sold 60,032 vehicles in January, increasing its market share. In 2025, the company will focus on marketing innovation and quality improvements while strengthening five key areas: business reform, product development, operational efficiency, foundational stability, and corporate governance.

Navigating Industry Challenges

Despite intense competition and rapid industry transformation, FAW remains committed to sustainable growth and digital transformation. The company is advancing new industrialization efforts and enhancing its position in the evolving automotive landscape. Early results show progress in strategic transformation and high-quality development.

Founded in 1953, FAW is China’s oldest and largest automotive group, producing passenger cars, trucks, and buses. With annual sales exceeding three million units, it remains a key player in the global automotive market.